The description of the show from their website is:
"A local man is turning sunshine into money. See how he's living life "off the grid." Then, go inside the Northwest company that made a business out of cheap laughs. We introduce you to the creators of some of the most popular novelty toys. Plus, rock out on the air guitar."
I did not rock out on the air guitar, so I'm thinking that's a different story.
Also, they might feature the Archie McPhee book I co-wrote!
Who Would Buy This? The Archie McPhee Story