2. Start big and go smaller.
3. Packaging and name are more important than product.
4. Most people have to be told why something is funny. However, if someone else has already explained the joke to them, they are insulted that you feel like you need to explain it to them again.
5. Ideas are a dime a dozen. The value is in the ability to produce a product. The risk is also in the ability to produce a product.