David is thinking about the meat faerie (zoomardav) wrote,
David is thinking about the meat faerie
zoomardav

If David Cronenberg Sold Hot Dogs

Here's the basic concept behind Ball Park Franks ad campaign. Lets personify hunger as a large muscular man that live inside your stomach. He is so tough that he gets whatever he wants. When he's denied, he reaches out through your belly button and grabs food.



In fact, in the TV ad the arm reaches out and grabs a guy's friend hot dog.

This is like some bizarre David Cronenberg movie. A fold of skin opens in your belly and a large muscular arm extends out like an angry penis creature. Its first act is to grab hot dogs.

This is a "marketing 2.0" campaign, so they want me to talk about it. I won't link to it, screw their google ranking, but I had to point out how disturbing I find this.

If you want to find the ads, they're on youtube. They also have a really terrible flash game where you drive a car into hot dogs for no particular reason.

For some reason, they don't have picture of the arm extending out for hot dogs available.
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